Arms Communications’ profile is rather unique amongst most of the independent agencies in this continent.
First, its CEO, Reet Ahluwalia, has a great international experience in communications, thanks to past experiences in multinationals and in pan-Asia independent networks.
Second, it works mostly for brands, which is not usually the case of other Indian agencies mainly working for Government campaigns.
Third, it is a real integrated communications agency involving new media and healthcare for instance. Thanks to the Indialink network, Arms Communications is connected with agencies in 10 other Indian cities, which is necessary in this country where there are 19 local different languages besides English and Hindi. “Our highlight is fast response time 24 x 7, servicing focus, effective creative and media buying supported with sound planning skills topped with top management involvement. We adopt a 360 degree approach to our clients’ problems.”
In 2008, Arms Communications started a joint-venture with K&L (Tokyo, Singapore, HK, Shanghai).
- Provided Services:
Full service generalist agency
International expertise
Digital communication provided through a partner company
Healthcare communication division
Public Relation provided through a partner company