Balance Interactive is the creative digital arm of Synchromesh. This part of business takes marketing communication strategy to another level as creative moves beyond ‘words and pictures’ to incorporate digital campaign activity and execution in all its forms.

For some clients, this means integrating digital campaign activities and initiatives (we identify opportunities which will help them gather digital momentum without leaving behind current ‘more easily understood’ strategies).

For others we are actively extending current campaign activity and driving messages into new digital forms and media channels.

Balance has been in operation since 1995, with the first web site going live in 1999 for Akubra Hats (which is still a client). With a professional team of Developers, Flash Designers, Digital Account Management and Search specialists proactively driving the progress of our clients, our expertise is being used by clients to help evolve their marketing activities into the digital age.

An important part of the application of our digital strategies for clients is our single source creative and design development team that operates across both Synchromesh and Balance. This single minded creative direction ensures greater impact and more focused messaging across both traditional and digital media platforms.

Our service delivery also operates on a single platform across both businesses (ie Synchromesh and Balance Interactive) - the account service teams of both Synchromesh and Balance work as one. This ensures that campaign activity is consolidated, consistent and seamlessly activated across all channels.

• Founded in 2007

• Provided Services: 
Digital agency
International expertise

• Staff: 45 professionals

• Its plus:
Specialist in Digital communications

 

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